How to be a productivity ninja

As I’m sitting here with a million tabs open on my computer and my brain going a hundred miles an hour, I thought it was a good time to recap on what it takes to be a productivity ninja.

I’m just going to say; most entrepreneurs have a habit of working on stuff for much longer than we actually need to. With that being said

“Work expands to fill the time available for its completion,” – Parkinson’s Law.

This means if you give yourself two weeks to complete a three hour task, then (psychologically speaking) you will likely take two or more to complete it because the task will increase in complexity and you will start procrastinating.

So, here’s my thoughts (which I should listen to sometimes) on how you can ensure you’re getting the most out of your 24 hours.

  1. Assign the right amount of time to a task

Experiment with Parkinson’s Law and see what the bare minimum time you can afford to complete a task. One thing to remember is drawing the line at what the ‘bare minimum’ is compared to ‘not enough time.’

  1. Forget the little time-fillers

I’m talking about that Facebook feed you keep scrolling through. This is a big productivity killer! Also, instead of keeping your email up and getting distracted by these new tasks, set aside a few blocks of time (depending how often you need to check it) each day to check the inbox.

  1. Your brain hates multi-tasking

Let’s face it, when we talk about multi-tasking, what we’re really doing is switching our attention from task to task really quickly and dragging them out a lot longer. It’s just not possible for our brains to properly focus at multiple tasks at a time. Write a list and work through one thing at a time.

  1. Don’t forget to take some time out

This one is really important. When you are so passionate about what you do, it’s easy to fall into this workaholic bubble where you forget about friends, gym, family and ‘you’ time. In order to keep growing and expanding, you need to take time to actively not do things. It’s okay to take time to recharge. 

  1. Work smarter, not harder

I’ve always applied this to my own work approach. A big one for me is learning to prioritise your workflow and learning to say no. This can be a difficult one but you need to be realistic. There is only so much you can accomplish in a day and anyone in business will know that there is always something to do! Don’t over schedule yourself.

We’ve all got 24 hours, it’s just comes down to how you make the most out of them! Use them wisely.














5 Tips For A Winning Website Design

Let’s face it, if you’ve got an unappealing website and it’s difficult to find things, you can guarantee anyone landing on your page won’t be staying for long. For most businesses, a website is one of the most important investments you can make so it’s important to make a good first impression with potential customers.

You want to look credible and encourage people to take action and buy your product or service, right? How your website is laid out, what colours, fonts and images you use can mean the difference between a sale and someone clicking the back button.

When it comes to website design, these certainly are the fundamentals to ensure your website has a fighting chance of attracting your customers and encouraging them to stay on your page.

ONE:  Keep it functional.

Effective web design isn’t always about how it looks; it’s about how it works. Navigation is possibly the most important part of a website, particularly for businesses that have multiple pages. If you’re wondering how intuitive a navigation bar should be, design it in a way that your grandmother can understand.

TWO: Make it easy to read.

We like to read from top to bottom and left to right, some refer to this as the “F” pattern layout. Rather than trying to force the viewer’s visual flow, you can use the F-layout to walk the users through your website naturally. Keep in mind that users aren’t going to read every single word you publish on your website, so make sure you prioritise the information and the messages you need to get across.

THREE: Get the aesthetics right.

First impressions count. A first time visitor to your website will give you no more than five seconds to gain their attention. You need to ‘wow’ them, so this is where the look and feel of your website comes into play.

Typefaces: It’s important to make sure users can actually read the information on your website. If you struggled reading that line, chances are most of your potential customers will too. You don’t want your web font encouraging people to hunch over their keyboards.

Colours: It’s amazing how much power colour has over our attitudes and emotions. When it comes to your website, you need to use colour in the right way. Avoid colour overload, don’t dismiss white (Google: the most popular website in the world is practically all white!) and make sure the colours align to your branding.  You should use colour to encourage certain user behaviours such as purchasing your product. For example, bright primary colours are the highest-converting colours for calls to action.

Images: Professional photos will not only give your website more credibility, they will create a more accurate representation of your brand, products or services you’re trying to convey to the users. It’s also a great opportunity to get some head shots of your staff, as people like to know they aren’t just dealing with robots.

Space:  Don’t overwhelm the users. If there is too much information to digest on the home page, forget it. Space can be used to create a focal point for the readers and it doesn’t always have to be white. Space can equally be a background colour or a texture.

FOUR: Have effective calls to action

There’s nothing more frustrating for a user wanting more information and not knowing where to get it or who to call. In saying that, your website’s call to actions should be obvious and prominently displayed with visual cues.

When you have a clear call to action, you’ll ensure the users are being led into the desired action as efficiently as possible. If you have a call to action button, make sure the text describes what kind of information they can expect from clicking on it. For example “Why choose us? or “View our services.”

FIVE: Can it be read easily on multiple devices?

These days, websites are accessed from multiple devices on many different sized screens so it’s important for businesses to ensure their website is built for optimal display on all devices. According to a study conducted by Google, 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to purchase a product or service.

If you’re not ready to rebuild your site, start by simplifying your site design. Open your website on a smartphone and you’ll see the need for design changes (Tip:  Don’t forget to ensure the touchable buttons are fat-finger-proof!). Or create a mobile version of your site as an alternative to editing your website.

Do it Your Way

Entrepreneurs are trailblazers. They are driven, ‘glass is half full’ kind of people. I believe being an entrepreneur is more than just seeing potential in something. It’s about having the ambition to grow a project from the ground up going above and beyond to ensure ultimate success.

I have worked hard to be involved in a number of start-ups and different business ventures, which has seen me living all over the world. I believe having passion is key to my success.

I graduated university with a Bachelor of Arts and Secondary Teaching and quickly discovered this was not for me after working in the field. So I decided to create my own path and go my own way, which was following my passion for the tech space.

In 2007 I started my own web design company, Ruby6 and have never looked back. Late last year I also launched another exciting project and am looking forward to what 2015 holds.

For those wanting to start their own business, here are three key things I have learnt along the way:

  1. Be prepared to work hard before seeing results. Start-ups take time and determination. It is often a long wait between starting a company and seeing real success with a lot of hard work to get there. You need to be prepared to adapt your lifestyle for the hard yards ahead. Success does not happen over night.
  1. Set goals and prioritise them. Having goals gives your business direction and is key to growth. Ensuring they are achievable is crucial for staying motivated. Set deadlines for your goals so you keep accountable and complete them on time.
  1. Stand out of the crowd. It’s important to know who your competitors are and what they offering, so you can you bring something different to the table. To be successful and make an impact on your market you must stand out.

Time to evaluate your company website? Top things to consider

Everyday people are comparing products and services online to find the best value for money. Company websites play a make-or-break role in the decision making process and if you aren’t reaching your target audience, perhaps it’s time to evaluate your website and consider a virtual make over. Here are the essential top tips to successfully manage your company website and give your company the best chance at standing out from the crowd.


First and foremost, when a search engine is used to find a service, the keywords used will bring up potentially thousands of hits. Is your company website on the first page? Or do you have to sift through various other pages to find your website link hidden between the layers of other company websites? If you’re the latter, employing the services of a qualified SEO (search engine optimisation) specialist to enhance your websites visibility is certainly something to consider.

Look and Feel

First impressions are everything and if a potential client has found your website and has been faced with poor design layout, broken links and unattractive visual images, you’ll find they are far less likely to stick around. Meeting the needs of your target audience through the overall design, or the “look and feel” of your website is an important step in sustaining interest long enough for your client to explore your website and read up on what you have to offer.


Referring to the structure and functionality of your website, if your target audience can’t seamlessly explore your website due to a incongruous navigation, no call to actions, broken links and poor download speeds, they are more likely to exit abruptly and frustrated or worse…missing the key messaging. Ensuring each link works and connects the user to their selected destination and allowing the user to return to the home page from every other page are basic functions of any website.


So your website is ranking high enough on the search engines to develop a steady flow of traffic, your overall design is flawless, now does the content of your website align with what service your company is offering? Is the purpose of your website consistently clear and succinct? The readability of your website is essential for your target audience to retain information about your company and your services. If they can exit your website with a positive impression and be able to clearly recall what you have to offer, then you’ve got a better chance at encouraging word of mouth and attracting them back to the website in the future.


You’re on a roll! Your target audience has explored your website and has developed a strong interest in employing your company. But can they trust you? Anyone can make a website and credibility is often a deal breaker for many company websites. Ensure that

  • Your contact details are accurate and easy to find.
  • You provide a page of your company’s history from how it began to what you’ve accomplished so far.
  • Provide credentials such as a list of clients, testimonials, staff profiles or a portfolio of past work to prove that your company is genuine and your services are credible.
  • Content is free from grammatical errors to ensure professionalism, avoid miscommunication and confusion.

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Contact Angela Mogridge